The Budgerigar – Editorial – March / April 2013 – Terry Tuxford UK

The following is the Editorial that appeared in The Budgerigar, the magazine of the Budgerigar Society – www.budgerigarsociety.com

Welcome to the first edition of The Budgerigar under my editorship. I am really pleased to have been chosen for this position and am proud to carry of the great work of George Booth and the editors before him.

Like the hobby, The Budgerigar has evolved into the magazine that is enjoyed by thousands of fanciers but this number is on the decline. In order to stem this leak the BS General Council has decided to appoint a Promotions Administrator and an essential part of this role is the promotion and marketing of the hobby and society.

This is great news and an opportunity to manage the public’s perception of our great hobby. From a marketing perspective, publicity is one component of promotion which in turn is one component of marketing. The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling. So what can we do to help? Every member of the Budgerigar Society is potentially a part of a large campaign force and with a small amount of individual effort we could make the difference just by talking about our hobby in a positive way to everyone we can. A good place to start would be other family members – donate a few birds to an Aunt or Uncle or a Niece or Nephew to spark an interest. You never know where it may lead.

Make An Offer

As the breeding season drawers to a close we may be thinking about buying in an outcross, or strengthening our stud by buying a few birds. One thing that is quite obvious when you visit different countries around the world is that their practices in purchasing items differ quite widely. For instance, generally speaking when buying in the UK the cost of the service or product is clearly stated and what you see is what you pay. However, when visiting other countries you noticed that many items are un-priced and whether in a shop, market stall or street trader you are expected to barter. Now this is fine so long as four factors are in place:

  • You are confident in speaking the language.
  • You know the true value of the item you are purchasing.
  • You are confident enough to haggle.
  • The products are genuine

This then led me to think about buying and selling budgerigars from our aviaries. It seems that there are a number of methods used in deciding on the price of a bird. The first is to catch the bird up from the sales flight, put it in a show cage and name a price. The second is to have three stock cages with three grades of bird; say £20, £50 and £100. Finally, we have the seller who has every sales bird listed and with a price by each plus a copy of their pedigree card.

I have some concern over these methods, especially for the newcomer. To catch the bird from the flight and price could mean that its condition on the day is the deciding factor. It also means that the bird could be cheaper (or more expensive) tomorrow, in a week’s time or even in an hour’s time. Some might suggest that Champions get charged one price and Beginners another. The three stock cage method seems fair but as the £50 birds are sold I wonder how many get promoted from the £20 cage. Personally, I like to see the sales birds priced in advance as we all know where we stand.

In line with the four factors listed above I would offer the following advice to purchasers of budgerigars.

  • If you are a newcomer and are not confident with “speaking the language”, take a more experienced person with you.
  • Only spend what you can afford. Value can only be measured by success in the breeding cage and then on the show bench.
  • Do not be afraid to “make an offer” or ask for discount if you are buying several birds. Also get some form of guarantee should the bird die or fall ill within 48 hours of getting home.
  • Just because a bird has a pedigree and is stated as being related to the “World Champion” does not mean it’s an accurate reflection of its true worth. Take a look around the birdroom and take account of the average quality to determine what you may be purchasing.

Good luck with that outcross, I hope you have made a wise choice.

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Terry Tuxford About the Author:

Terry Tuxford first began breeding budgerigars in 1979 and joined the BS in 1980. He was elevated to Champion in 1985 when he went into partnership with Brian Poole. This partnership is probably one of the longest existing partnerships in the UK hobby today having lasted some 27 years so far and is still going strong. Terry and Brian are also partnered by Yvonne Tuxford who joined the BS in 1990.


Terry demonstrated his penmanship early in his budgerigar career and wrote in the second edition of Budgerigar World. Little did he realise then that in just over 8 year’s time he would become editor following a 20 month apprenticeship with founding editor, Gerald Binks. Terry went on to edit a total of 245 editions up to May 2011.


In 1993 Terry took his Budgerigar Society Judges final examination and was awarded Subsidiary Judge of the Year and has gone on to judge the Budgerigar Society World Show on three occasions as well as many top shows at home and abroad. He is also an accomplished speaker and has been a guest at societies throughout the UK as well as Australia, New Zealand, USA, Canada and many other European countries.

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  1. Hi, my name is Geoff and I live in Australia. I am looking to subscribe to a budgerigar magazine that would be posted to me in Australia. Are there any budgerigar magazine’s that are currently being printed in the UK that I could subscribe to. Could you please reply with any information required to comply with so that I could receive a budgerigar magazine from your part of the world.
    Any help would be much appreciated.

    Regards

    Geoff Edwards

  2. Terry Tuxford Terry Tuxford says:

    Hi,
    There are no independent Budgerigar magazines currently being produced in the UK.
    Regards,
    Terry

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