BS Announces Mat Ackers As The Man For The Job

The Budgerigar Society are delighted to announce the appointment of Mat Ackers as the new Promotion Administrator.

Following the creation of the new role by the General Council, the position was advertised within the fancy and attracted a high number of applicants. The selection was  narrowed down  so that interviews could be held at the BS offices in Northampton  under the scrutiny of the Board of the GC. After much consideration by the panel, it was felt that the person most suitable for conducting marketing and promotion on behalf of the Society with reference to the job description outlined was Novice breeder and exhibitor, Mat Ackers.

BS Chairman and President, Maurice Roberts commented: “The GC are thrilled to have found an individual with the experience and obvious capabilities that Mat has to be able to take on this role and deliver a much needed kick start to the new era of enhanced communication regarding our wonderful hobby with both existing enthusiasts and untapped potential new target groups.”

Publicity Officer for the BS, Richard Miller also stated: “What helped Mat stand out from the other candidates was his marketing experience within his current employment and his role within the evolution of the Exhibition Budgerigar Forum (“EBF”). I have every confidence that Mat will be able to deploy a team that can deliver upon the objectives to be set by the GC.”

Mat is employed as a senior technical officer in public health services and has extensive knowledge of marketing and public relations. He will officially start in his new role on 1 June in anticipation of the 2013 Show Season. Mat commented on his appointment: “I am thrilled to be given the opportunity of working with the BS within the new structure. My appointment and ability to fulfill this role would not be possible without the experience gained working with the EBF”.

The BS is committed to increasing membership numbers and bringing the hobby to the attention of new audiences. In addition, the manner in which the Society keeps its current membership informed is a priority for Mat to address. The soon-to-be Society Administrator and current Vice-Chairman, Grant Findlay stated: “One comment made during the interview really showed that the demographic of the BS membership was fully appreciated. The recognition that in a world  that has been overcome by the establishment of everything online, there are many of our members who do not own a computer or have access to the internet and therefore the new PA will need to be able to deliver effective communication with those individuals as well as the online generation.”

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About the Author: Richard Miller is a champion breeder and exhibitor of budgerigars in partnership with his father Michael. Based in Carlisle, Cumbria, Richard has bred budgerigars since he was 8 years old. The partnership attained the highest accolade within the fancy by winning Best in Show at the Budgerigar Society World Championship Show in 2006. Richard is a member of the General Council and the current Publicity Officer.

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  1. Gerald Binks says:

    I have to say that I am ,at last, after so many years desperately trying to get the BS to market the hobby to the public at large, instead of just the previous excellent efforts to preaching to the converted ( Roy Simpson comes to mind), really delighted that we now have a new Marketing Managerial Appointment in Mat Akers on side. I notice he is a novice breeder so if he feels I can be of service in any way I should be pleased to help him in any way I can (01344-843250)

    Congratulations to the Board of the General Council. We might just yet save this hobby of ours with this long awaited appointment.

  2. Congratulations to the General Council of BS and Mat Ackers.

    Marketing not merely around activity, set of institutions, processing of creating, communication, delivering and exchanging offering that value for prospectus breeder, customer, partners, clients, and society at large scale.

    In my opinion without international alliances could not possible to reach at with in budgerigar community.

    Two components are most significant specially increasing BS membership and for attracting new audience/public,one knowledge exchange and another networking opportunities.

    I trust, when we will listen to others, then they will join us.

    I will support to BS and Mat Ackers as friend.

    Please note ‘positioning’ and ‘de-positioning’ in marketing are tool by which we can read ‘minds’ but never mind you will explore and learn.

    I’m also qualified member of Institute of Marketing Management.

    Habib Ur Rehman,Pakistan

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