Abinpet and Apex Brasil stimulate Brazilian participation in Chinese international trade fair for pet products

Through Pet Brazil Project, three Brazilian companies will take commercial promotion actions in Pet Fair Asia 2013, to be held on August 22 to 25

Brazilian Association of Pet Products Industry (Abinpet), through Pet Brazil Project, developed in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brazil), will coordinate the Brazilian companies committee in the 16th edition of Pet Fair Asia, an international event destined to entrepreneurs and professionals from pet, aquatic animals and equines sectors (http://www.petfairasia.com/en/index.php). The fair will be held on August 22 to 25 at Shanghai World Expo Exhibition & Convention Center, in Shanghai, China.

According to the Trade Fair organization, the 2012 edition had almost 50 thousand visitors along its four days of exhibition, breaking the participation record. About 500 exhibitors from 25 countries, 12 thousand professionals from the industry and 36 thousand pet owners were present. In 2013 event, the companies that are taking part in Pet Brazil Project, Guabi, M.Cassab, and Pet Society will present their lines of products, searching for new buyers and establishing international partnerships.

Brazilian highlights at Pet Fair Asia 2013:


The company is highlighting their Guabi Natural line. Products are made of noble ingredients, such as chicken meat and fresh liver, natural preservatives, sources of protein and whole carbohydrates, such as rice. The formulation also includes functional ingredients that offer more benefits to pets, such as combating free radicals, reducing feces odor and eliminating cats’ fur balls. The remaining additives contribute for healthier articulations and prettier fur. Guabi is taking to the fair their products specially made for obese and diabetic dogs and cats.

Pet Fair Asia is one of the biggest events in the sector in the East, and attracts not only importers from China, but also from South Korea, Japan, Indonesia, Malaysia, the Philippines, and others. “It is a great opportunity to get access to marketplaces with huge potential for consumption”, says Robson Fonseca, International Trade Manager for Guabi Group.


Having over 80 years of experience in animal nutrition, M. Cassab Group is presenting their three new lines of Briskii Pets brands: Briskii, Briskii Essencial, and Zoukii at Pet Fair Asia.

The continuous search for innovation, associated to strict quality control processes allows the company to offer high technology products, which contribute for the health and performance of pets, being environmentally safe and friendly.

Present in China for 10 years, M. Cassab considers Pet Fair Asia as a great opportunity to promote their businesses in the Asian continent.


Pet Society major highlight is the Line Megamazon® For Pets, which consists of shampoo, conditioner and body splash, developed with extracts from the Amazon flora, 100% natural. Available in the fragrances Passion Fruit, Pitanga and Buriti, Guaraná & Açai, Green Coconut & Murumuru, and Cupuaçu, the products offer a tropical bath that provides a feeling of well being to pets, due to relieving muscular stress and renewing their energy.

Raw materials, fruits and seed used in the products are ecologically correct, extracted from the Forest by employing methods that integrate traditional habits of the local population to modern techniques to manipulate natural resources.

For the first time, Pet Society will count on the partnership with Petland, a regional distributor. Pet Society considers this partnership essential to penetrate in new marketplaces, and show the quality and excellency of their products in the South region of Asia, especially in China.


Pet Fair Asia 2013 (http://www.petfairasia.com/en/index.php)

Date: August 22 to 25

Address: Shanghai World Expo Exhibition & Convention Center (Halls 1 and 2)

Guozhan road, 1099

Shanghai, China

About the Brazilian Association of Pet Products Industry

Brazilian Association of Pet Products Industry (Abinpet) represents the Pet industry, and has associates in the whole productive chain. Abinpet congregates the segments Pet Food, Pet Vet, Pet Serv and Pet Care.

Abinpet promotes and strengthens the Pet sector, through actions that contribute for the development of their associates. Besides, Abinpet aims at being benchmark when stimulating the sustainability of Pet marketplace in Brazil, through consumers’ awareness.

For further information, visit: www.abinpet.org.br

Check the new channel in Facebook: www.facebook.com/abinpet

You can also visit the web page of Pet Brazil Project: www.facebook.com/projetopetbrasil


Filed Under: NewsNoticeboard



Terry Tuxford About the Author:

Terry Tuxford first began breeding budgerigars in 1979 and joined the BS in 1980. He was elevated to Champion in 1985 when he went into partnership with Brian Poole. This partnership is probably one of the longest existing partnerships in the UK hobby today having lasted some 27 years so far and is still going strong. Terry and Brian are also partnered by Yvonne Tuxford who joined the BS in 1990.

Terry demonstrated his penmanship early in his budgerigar career and wrote in the second edition of Budgerigar World. Little did he realise then that in just over 8 year’s time he would become editor following a 20 month apprenticeship with founding editor, Gerald Binks. Terry went on to edit a total of 245 editions up to May 2011.

In 1993 Terry took his Budgerigar Society Judges final examination and was awarded Subsidiary Judge of the Year and has gone on to judge the Budgerigar Society World Show on three occasions as well as many top shows at home and abroad. He is also an accomplished speaker and has been a guest at societies throughout the UK as well as Australia, New Zealand, USA, Canada and many other European countries.

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